The smartphone is the most exciting device invented in the current century. The smartphone essentially is a computer that fits into your pocket and comes with the applications that people use on the go. There has been a rising trend in smartphone ownership and use as the devices have become much more versatile and affordable. By August 2017, there were more than 3.5 billion unique smartphone internet users8.
Smartphone penetration and usage statistics have driven businesses to leverage it as an avenue for advertising because it’s more personalized than desktop computer platforms.