Just because many apps are free does not mean that they can be created over the course of a day for the price of a coffee. In fact, the adage “you get what you pay for” has never been more true. According to Forbes, mobile apps require a “strong conceptual foundation, good planning, excellent ecosystem, and top-notch talent in both design and engineering phases.” Pushing any of these phases to the back burner can be detrimental in time,
Just because an icon is the size of a thumbnail, doesn’t mean that it can’t carry a powerful punch. No matter the size of the product, marketing is a critical player in creating a successful application. It’s no secret that apps are the future of business. Mobile applications have become an integral part of every big brand, and have doubled in downloads consistently since 2012. Developing a strong brand is crucial in a standout product or app. Below are a few tips for developing a brand for a mobile app to get you noticed.