The first step in developing a successful app should involve identifying the problem to be resolved and the feature of the app. A good app should provide the customers with tangible benefits and increase their revenue and customer experience. A successful app can be used to increase streams of revenue, help enter new markets, increase brand awareness, or to connect more customers quickly, to sustain customer loyalty and to encourage self-service or expand the number of services provided.
Online platforms are very popular. With a 24-hour market place, it is only safe and convenient that individuals consider running businesses online. The added advantage that internet services are faster and better. Digital market places are sprouting and it seems like that is the best way to go.
Everyone has seen the effect and convenience of online shopping from apps such as Amazon or Ebay. These platforms has a global market and they are operating physically from a few centers.
Those who doubt that we are in the mobile digital age are yet to come to terms with what is happening around them. Current statistics show that the largest portion of digital traffic originates with mobile usage. In fact, 65% of all media that people consume worldwide is through the mobile web.
Source: comScore Media Metrix Multi-Platform & Mobile Metrix, U.S., Total Audience
This explains why companies and organisations across the globe are striving to take advantage of these stats by leveraging branding and marketing strategies to concentrate on mobile devices.
Developing and building a mobile application for a local business is a very common practice today. The advantages associated with mobile apps are numerous: increased sales and profits, ease of marketing, brand promotion as well as saving of time and resources. These benefits make the mobile app a very fundamental tool to have for a successful business enterprise.
For those considering developing a mobile app for their businesses, it’s crucial to get all the facts right before they begin.
The first people notice when they your website is the business logo. The logo says a lot about your business, hence the need to spend considerable effort, time and resources to create a good first impression with a well-designed business logo. The current business world is such that people are constantly bombarded with so much information online that their attention spans are reducing by the day. Creating a logo that is able to stand out and attract the attention of potential customers is the first step towards gaining a competitive advantage in the market.
What are dashboards and how do they relate to business? Aren’t they vehicle interfaces that display speed, mileage, fuel and other parameters at a glance? Dashboards are important tools for business operations. Just like the dashes in cars, business dashes are visual representations of a business’ performance in real time. The business, in this case, is considered as the engine under the hood while the executive dashboard is comparable to the car dash that displays the critical details of the car performance in real time.
Every task that is to be carried out has two essential components for successful completion. First, there is the person/people carrying it out. Then there are the tools which aid the completion of the task. This applies to any task, from the simpler tasks of cooking and doing laundry, to the more complicated ones like plane and train control. App development also requires a set of tools that make it easier to design and develop mobile and web applications for solving specific problems for clients1.
It would be pretty absurd and senseless to start building a house by focusing on the interior design, rather than the blueprints. Generating a blueprint for a building or structure ensures that every other step that comes afterwards is successful because everything depends on this.
In a similar way, wireframes are the building blocks for the design of web and/or mobile applications. Trying to ignore wireframes with the intention of saving time may only lead to the entire project failing.
The UI/UX phase is a critical part of the app and/or web design process. It is a part that brings to life whatever it is that the designer had in your mind when you had the idea in the first place. In this day and age where the UI/UX are becoming more intuitive and creative, it is crucial to get it right at this point to entice potential customers to like the product.
A good number of UI/UX design tools are quite costly,
Mobile applications are playing a crucial role in people’s life. Whether people feel like eating or they are looking for a drive to a hotel or they want to find the best travelling agency, the mobile app has you covered. Even those planning to move to new places have their lives made much easier and convenient. With a simple touch of a button, they have access to crucial information about wherever they want to move to.
Small businesses are joining the bandwagon too.
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