Online platforms are very popular. With a 24-hour market place, it is only safe and convenient that individuals consider running businesses online. The added advantage that internet services are faster and better. Digital market places are sprouting and it seems like that is the best way to go.
Everyone has seen the effect and convenience of online shopping from apps such as Amazon or Ebay. These platforms has a global market and they are operating physically from a few centers.
Those who doubt that we are in the mobile digital age are yet to come to terms with what is happening around them. Current statistics show that the largest portion of digital traffic originates with mobile usage. In fact, 65% of all media that people consume worldwide is through the mobile web.Growth in Digital Media Time Spent
Source: comScore Media Metrix Multi-Platform & Mobile Metrix, U.S., Total Audience
This explains why companies and organisations across the globe are striving to take advantage of these stats by leveraging branding and marketing strategies to concentrate on mobile devices.