Nine years ago, nobody had heard of Uber. And no one would have thought that a company that huge, as massive, as $72 billion would have started from a scratch as start-up and grown at the pace at which Uber has. Granted, there were apps and smartphones available, yet the framework to offer connectivity between consumers and the services they needed was pretty much non-existent. It is the advancement of innovative way of using technology that set the pace and prepared the ground for the emergence of Uber and the revolutionary idea of On-Demand Economy.
Nine years since its inception, Uber is now a household name. And with it has come the ability to access goods and services through technology immediately. Uber, and many other apps like it, have thrown the spanner into the works of how business is conducted in their industry. And it’s not business as usual. The story of the growth of the Uber Company is synonymous with the development of the On-Demand economy.