The type of mobile applications adopted by a business depends on what the companies needs are, together with the expectations of their customers. Even though native and web-based apps have numerous advantages associated with their use, hybrid mobile apps are increasingly gaining mileage due to their ability to adapt to different platforms. Before deciding on whether to go for a native or hybrid app, it’s important to understand the strengths and weaknesses for each choice so that the decision made is a wise one.
The smartphone is the most exciting device invented in the current century. The smartphone essentially is a computer that fits into your pocket and comes with the applications that people use on the go. There has been a rising trend in smartphone ownership and use as the devices have become much more versatile and affordable. By August 2017, there were more than 3.5 billion unique smartphone internet users8.
Smartphone penetration and usage statistics have driven businesses to leverage it as an avenue for advertising because it’s more personalized than desktop computer platforms.
Augmented reality and virtual reality are both buzzwords today. They represent two sides of the same coin that seeks to integrate digital data into the user’s physical environment, thereby allowing them to enter a hitherto inaccessible world. Such technology has been made popular by-products as the Pokémon GO.
Currently, there are over 82 million virtual reality (VR) devices around the world. Augmented reality (AR) is what is expected to drive the industry in the near future. The AR capacity is being incorporated into smartphone devices and will quickly raise this number to about 3 billion worldwide.
The medical industry is the most regulated in the USA. People and government have to be assured that the products they are using are safe for their health. It makes it extremely hard to innovate and launch a new product. One has to strive to comply with the stringent regulations before they can hope to have their product approved for use.
However, many developers are taking up the challenge and creating products that serve to integrate mobile use into the operations of the health industry.
In this model, access, not ownership, is a key. The goal is to provide access to services the customer needs without ownership of the services provided, but the ownership of platform. Consider for instance, that you need a car for a particular business job. There are two ways of going about it: buy it from a car dealer (taking into consideration the tedious processes involved – insurance, registration, taxation maintenance and parking), or you can rent one and only pay for the time you use it and insurance.
Nine years ago, nobody had heard of Uber. And no one would have thought that a company that huge, as massive, as $72 billion would have started from a scratch as start-up and grown at the pace at which Uber has. Granted, there were apps and smartphones available, yet the framework to offer connectivity between consumers and the services they needed was pretty much non-existent. It is the advancement of innovative way of using technology that set the pace and prepared the ground for the emergence of Uber and the revolutionary idea of On-Demand Economy.
Digital business leaders must push their firms from digital as a bolt-on to digital by default. To do this, they must capitalize on the early momentum they’ve built developing capabilities like eCommerce and mobile apps to drive lasting change. They need a visible signal to galvanize their organizations. Mobile apps are that catalyst. As KLM’s former senior vice president of digital, Tjalling Smit, said, “Mobile is a catalyst. Less the device — more the behavior.”
Smartphones have evolved from its origins as a small-screen version of the web,
Just because an icon is the size of a thumbnail, doesn’t mean that it can’t carry a powerful punch. No matter the size of the product, marketing is a critical player in creating a successful application. It’s no secret that apps are the future of business. Mobile applications have become an integral part of every big brand, and have doubled in downloads consistently since 2012. Developing a strong brand is crucial in a standout product or app. Below are a few tips for developing a brand for a mobile app to get you noticed.