Developing and building a mobile application for a local business is a very common practice today. The advantages associated with mobile apps are numerous: increased sales and profits, ease of marketing, brand promotion as well as saving of time and resources. These benefits make the mobile app a very fundamental tool to have for a successful business enterprise.
For those considering developing a mobile app for their businesses, it’s crucial to get all the facts right before they begin.
The smartphone is the most exciting device invented in the current century. The smartphone essentially is a computer that fits into your pocket and comes with the applications that people use on the go. There has been a rising trend in smartphone ownership and use as the devices have become much more versatile and affordable. By August 2017, there were more than 3.5 billion unique smartphone internet users8.
Smartphone penetration and usage statistics have driven businesses to leverage it as an avenue for advertising because it’s more personalized than desktop computer platforms.
There are millions of apps created on the various App stores to serve one purpose or another for the user. A simple search on App Store for any app category yield hundreds, if not thousands of results. A great many developers have dedicated their time and resources towards creating the very best mobile applications on the market. These apps have features that make them attractive to the users: seamless and intuitive integration with various platforms, a great user interface as well as visual appeal.