Digital business leaders must push their firms from digital as a bolt-on to digital by default. To do this, they must capitalize on the early momentum they’ve built developing capabilities like eCommerce and mobile apps to drive lasting change. They need a visible signal to galvanize their organizations. Mobile apps are that catalyst. As KLM’s former senior vice president of digital, Tjalling Smit, said, “Mobile is a catalyst. Less the device — more the behavior.”
Smartphones have evolved from its origins as a small-screen version of the web,
Recent Comments