In this model, access, not ownership, is a key. The goal is to provide access to services the customer needs without ownership of the services provided, but the ownership of platform. Consider for instance, that you need a car for a particular business job. There are two ways of going about it: buy it from a car dealer (taking into consideration the tedious processes involved – insurance, registration, taxation maintenance and parking), or you can rent one and only pay for the time you use it and insurance.
According to the Pew Internet Fact file on mobile ownership, 77% of Americans possess a smartphone and have the capability to connect to the internet. Various app markets make it possible to download applications from different publishers and allow consumers to access their services by a simple touch of the button. The On-Demand Economy uses this as its principal platform of operation.
The principal tool for on-demand business operations is the app. A company develops an application that is then distributed to potential users.
Nine years ago, nobody had heard of Uber. And no one would have thought that a company that huge, as massive, as $72 billion would have started from a scratch as start-up and grown at the pace at which Uber has. Granted, there were apps and smartphones available, yet the framework to offer connectivity between consumers and the services they needed was pretty much non-existent. It is the advancement of innovative way of using technology that set the pace and prepared the ground for the emergence of Uber and the revolutionary idea of On-Demand Economy.
Before you ever hope to make your first dollar from the On-Demand economy, you need to know first what it’s all about. The on-demand economy works on the model of providing instant access to goods and services for the consumer. It is also referred to as the shared economy or the peer-to-peer economy.
The underlying principle here is that access is better than ownership. Those who transact in this model do it with the understanding that it is much more convenient to hire or rent something temporarily than permanently purchasing it.
Among the major challenges for developers is the need to create the same program/ app for both web and native mobile applications yet having to keep separate project files for each one of them. Wouldn’t it be convenient, to keep the shareable resources between the different projects in one place, while only keeping separate the codes that are specific to each platform? Well, that’s exactly what the Angular framework does for you.
Digital business leaders must push their firms from digital as a bolt-on to digital by default. To do this, they must capitalize on the early momentum they’ve built developing capabilities like eCommerce and mobile apps to drive lasting change. They need a visible signal to galvanize their organizations. Mobile apps are that catalyst. As KLM’s former senior vice president of digital, Tjalling Smit, said, “Mobile is a catalyst. Less the device — more the behavior.”
Smartphones have evolved from its origins as a small-screen version of the web,
Do you need a mobile application for your company to succeed in the current market environment? This single question has baffled many company executives as they endeavor to strategize and implement marketing campaigns. There is, however, not a simple yes or no response to this kind of question. There are several factors to be considered before you finally decide whether you need an app or not as a company.
Getting your app discovered can be the biggest uphill battle of app development. You’ve assembled the development team, hit the right test markets, and worked out all the bugs. But, just like a tree falling in the woods, if your app isn’t visible, is it really even there? The Apple App Store has over 1.3 million apps, so finding the right keywords to make your app stand out is an essential part of the process. Here are some of the best tips for keyword optimization to help your app pops up in searches.
Saying mobile apps are popular is a vast understatement. There are apps for everything ranging from restaurant reviews and fitness trackers to music notation and social networking. In October 2013, Apple announced that there are over 1 million apps in their App Store. Needless to say, your app will have a lot of competition, so it is important to build sustainable marketing and distribution strategies to make sure your app gets into the right hands and has longevity.
Just because many apps are free does not mean that they can be created over the course of a day for the price of a coffee. In fact, the adage “you get what you pay for” has never been more true. According to Forbes, mobile apps require a “strong conceptual foundation, good planning, excellent ecosystem, and top-notch talent in both design and engineering phases.” Pushing any of these phases to the back burner can be detrimental in time,