Nine years ago, nobody had heard of Uber. And no one would have thought that a company that huge, as massive, as $72 billion would have started from a scratch as start-up and grown at the pace at which Uber has. Granted, there were apps and smartphones available, yet the framework to offer connectivity between consumers and the services they needed was pretty much non-existent. It is the advancement of innovative way of using technology that set the pace and prepared the ground for the emergence of Uber and the revolutionary idea of On-Demand Economy.
Before you ever hope to make your first dollar from the On-Demand economy, you need to know first what it’s all about. The on-demand economy works on the model of providing instant access to goods and services for the consumer. It is also referred to as the shared economy or the peer-to-peer economy.
The underlying principle here is that access is better than ownership. Those who transact in this model do it with the understanding that it is much more convenient to hire or rent something temporarily than permanently purchasing it.
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