The first people notice when they your website is the business logo. The logo says a lot about your business, hence the need to spend considerable effort, time and resources to create a good first impression with a well-designed business logo. The current business world is such that people are constantly bombarded with so much information online that their attention spans are reducing by the day. Creating a logo that is able to stand out and attract the attention of potential customers is the first step towards gaining a competitive advantage in the market.
The design of a business logo is a process that takes careful planning and execution to ensure that everything is gotten right from the word go. This is especially important because changing the logo of the business after its already established may not only be costly but also affect the company’s position and influence in the market. A carefully executed plan should therefore be followed when designing the logo to ensure quality output. The most crucial guidelines in the design of a business logo are outlined below.
Step #1: Conduct an exhaustive research
Currently, there are no new ideas in the world, only new ways of interpreting the same ideas. In spite of this, the business logo needs to be fresh unique enough to stand out from those already in the market. This is why research is very critical.
The business logo you design is intended to distinguish your brand from the rest of the competitors in the market. A research of the competing brands should therefore be carried out to ensure you create one that is unique from the rest. A market research is also vital for determining who your target market is. The specific market segment being aimed for will dictate the kind of logo you will create in terms of colour, patterns and concepts that will appeal to your target audience.
Step #2: Create your unique story
Every logo has a story behind it. One of the greatest ways of attracting the users’ attention is to create a story to accompany your logo. A story that resonates well with your audience is the best way of creating a bond with them through trust. Otherwise, it will be almost impossible for potential clients to believe in your values and ideology.
The logo created should be one that is easily recognisable. It is, after all, the identity of the business. When people see the business logo, they should immediately recognise it, which immediately reminds them of the story behind that logo. Some of the most successful companies like Mercedes-Benz, Facebook and Google have logos that can easily be recognised even without being accompanied by their names1.
Step #3: Make the process simple
Simplicity is the rule of thumb when it comes to the design of a business logo. Remember the objective is to create something that people will easily remember. Complicated logo designs are more cumbersome to the mind and may just be forgotten as soon as they are seen. The only challenge in this regard is the increasing difficulty of coming up with a design that is really simple when businesses are popping up left, right and centre with their own designs. But an exhaustive market survey is sure to provide ideas that can be used in the design of a simple yet attractive business logo.
Step #4: Grab the customer’s attention
Among the best business logos in the world are those that take advantage of intrigue and ambiguity to arouse the customer’s interest. It’s one of the ways of ensuring that the brand stands out form the rest in the market. Some people imagine that the business logo should be representative of the products and/or services being offered by the business. But this couldn’t be further from the truth. It’s actually not good business sense for clients to know exactly what the company does simply by looking at the logo.
The objective of the logo is to pull people’s attention to the product or business. Essentially, people love novelty, intrigue and puzzles. Thus, if you can make people take longer looking at your logo, then there is a good chance that it will stick longer in their memory. IBM and LG companies are examples of companies that have used this approach in their logo design.
Step #5: Make the logo responsive
Advancement in technology has made it possible for businesses to be creative in their logo designs. Not only are they designing for the print media but also the internet, smartphones, computers and several other gadgets as well. The result is an increasing need for the logo designed to be responsive to each of the platforms being displayed on. The implication here is that the logo created should maintain a distinctive and clear appearance regardless of the size and platform its being displayed on. This makes it possible to serve all users on numerous platforms effectively.
The design of a business logo is an opportunity that should never be wasted. You have the unique chance of showcasing your brand with the best logo. Taking these considerations seriously will guarantee that the business logo created meets the expectations of both current and potential customers.
