mobile app development marketing strategy

6 Strategies for Marketing Your Mobile App

 Saying mobile apps are popular is a vast understatement. There are apps for everything ranging from restaurant reviews and fitness trackers to music notation and social networking. In October 2013, Apple announced that there are over 1 million apps in their App Store. Needless to say, your app will have a lot of competition, so it is important to build sustainable marketing and distribution strategies to make sure your app gets into the right hands and has longevity.

branding

How To Develop A Strong Brand Identity For Your App


Just because an icon is the size of a thumbnail, doesn’t mean that it can’t carry a powerful punch. No matter the size of the product, marketing is a critical player in creating a successful application. It’s no secret that apps are the future of business. Mobile applications have become an integral part of every big brand, and have doubled in downloads consistently since 2012. Developing a strong brand is crucial in a standout product or app. Below are a few tips for developing a brand for a mobile app to get you noticed.

app development cost

A brief review of the cost of app development

Despite their prevalence and increasing visibility, mobile apps still remain shrouded in mystery to many consumers.  The average app user may note the user-friendliness of the app, or the convenience of its service, but many users know little about what goes into app development.  In reality, there are many decisions to be made in the development process that will largely determine the overall costs of development. Today, we will discuss some of the important decisions in mobile app development and the rough cost of developing a mobile app.

Local Denver mobile app development company

The importance of local iOS and Android app development

In many American cities, “local” has become a trendy buzzword espoused by small businesses to encourage economic and environmental sustainability. There are many advantages to going local, but perhaps the most important reason to develop locally viable businesses is that they retain local character, an attractive trait in an increasingly globalized and corporate world.  The local movement is not often associated with mobile app development, but there are many advantages to developing mobile apps with a local focus.

First,

app development tools

11 Great Tools Mobile App Developers Use

Did you know the average consumer has 65 apps on their smartphone or tablet?  Need movie times? There’s an app for that.  Looking to try a new restaurant? There’s an app for that, too!  In the last few years, the  mobile app development industry has experienced incredible growth.  Obviously consumer demand has be responsible to this dramatic rise in an industry that did not exist ten years ago.  However, more mobile apps are being developed today,

mobile app design and development

WHAT IS UX DESIGN, AND WHY DOES IT MATTER FOR MOBILE APP DEVELOPMENT?

Apple products are celebrated for their simple, elegant beauty, but do people really buy them because they’re beautiful? People are drawn to them because they are pleasant to use, and that’s because of their simple, uncluttered interfaces. User experience design, or “UX design,” is the idea of creating products that make people want to use them.

What are the main principles of UX design?A product needs to do something, do it well, and do it easily. Beauty is not so much a goal as it is the byproduct of an interface that is laid out in a logical,
iOS app development for apple watch

APP DEVELOPMENT FOR APPLE WATCH

Apple watch app developmentOne unique and important feature of the Apple Watch is that it’s not meant to operate as a standalone device. It can perform quite a few tasks on its own, but its primary mission is to work as an easily-to-access extension of the iPhone. Because of this quality and its small size, it will use a distinct operating system called Watch OS instead of the iOS system used by the iPhone. Due to this fact, a software development kit called WatchKit will be provided shortly after the watch itself is released.