Getting your app discovered can be the biggest uphill battle of app development. You’ve assembled the development team, hit the right test markets, and worked out all the bugs. But, just like a tree falling in the woods, if your app isn’t visible, is it really even there? The Apple App Store has over 1.3 million apps, so finding the right keywords to make your app stand out is an essential part of the process. Here are some of the best tips for keyword optimization to help your app pops up in searches.
Saying mobile apps are popular is a vast understatement. There are apps for everything ranging from restaurant reviews and fitness trackers to music notation and social networking. In October 2013, Apple announced that there are over 1 million apps in their App Store. Needless to say, your app will have a lot of competition, so it is important to build sustainable marketing and distribution strategies to make sure your app gets into the right hands and has longevity.